The often-quoted phrase has acquired a new dimension in today’s materialistic world. In today’s context health does really imply wealth, though not really in quite the manner it was meant to in earlier times. In the current environment Health is Wealth because it provides the most fruitful business opportunities. Fitness having become a fad, all health related goods and services yield profits. Health is the positioning for communication for not just a brand of cooking oil, but also for a refrigerator, colour TV, trousers and many more products. The race is on to acquire healthy bodies, healthy skins within the framework of unhealthy lifestyles. Health boutiques offering quick fix solutions to health related problems have burgeoned. Now besides physical health and emotional health, even spiritual health can be acquired for a price. The proliferation of organisations marketing slickly packaged programmes offering spiritual gains is testimony to how misconstrued the concept is. Health...
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